Author: Natalie Lane

GiftAid It

Have you thought about Gift Aid?

Have you thought about Gift Aid? It’s estimated that around £750m in Gift Aid is left unclaimed each year in the UK, so it’s clear that more advice is needed to help charities claim the money they are entitled to.   Over half of charities in the UK do not claim Gift Aid, as it can… Read more »

Content Creation: Where are You with Your Online Presence? Part 2

Haven’t read Part 1? Read it now! Following on from my previous post, I’m continuing to look at options for an organisation looking to improve their online presence. Blogging For the novice out there, Blackbaud Voice if Blackbaud’s blog about fundraising. A blog is defined by a series of discrete entries or posts. Blogs are often… Read more »


Email Testing – Four Simple Steps

Are you testing your email messages (subject lines, time and day of send, etc.)? If not, you’re missing an opportunity to improve your results. Email has a unique advantage over direct mail. You can immediately see what worked and adjust your message on-the-fly, if necessary. And while you may have a hunch about the best… Read more »