Author: Shelley Davies

dollars

What Have You Done with My Money?

When was the last time you contacted your donors and specifically informed them of how their donation has helped your cause or been put to great use? No doubt you’ll have some heart-warming examples that showcase how successful fundraising has made a difference to an individual, family or a community’s life? Please share this with… Read more »

twitterbird

What’s Your Excuse?

I am still shocked when I speak with people in the not-for-profit world and hear some reason why they are not yet investing time developing their brand and communications with a wider audience in the social media world. It’s usually one or more of the following: “We’ve tried social media and it didn’t work” You’ve… Read more »

Rockstar

How to be a Fundraising Rockstar

Are you like me and wondering where the year is going? We’re fast approaching the mid-year mark and perhaps you’ve not yet been able to maximise on your fundraising in 2015 or, maybe you’re ramping up for events for the coming months? Whatever position you might be in, I thought I’d share a summary of… Read more »

What is a CRM system? A quick guide

— “Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organise, automate and synchronise sales, marketing, customer service, and technical support.” Wikipedia A Customer Relationship Management (CRM) system is not just a database but a strategy; an improvement in the way you manage customers and, in the not-for-profit sector, your donors,… Read more »