Category: Arts Fundraising

sweets

Keeping supporters sweet

In a fascinating research report from The REaD Group plc, which was published in April, more than half of UK adults said they would stop donating to a charity if it contacted them too frequently. Asked to select from a list of options of things that would make them stop donating, 53% of respondents chose… Read more »

Fund-raising the game. Christopher Goodhart believes the route to more successful fundraising comes through thinking laterally & testing new channels

As the Arts Council cuts begin to take effect, and with budgets under continuing pressure from all quarters, there is a pressing need for arts organisations to re-evaluate their existing fundraising activity and seek out different and additional revenue streams. There continues to be a reliance on the traditional three-legged stool of core funding: central… Read more »