Category: Email

rendered customer segmentation concept

Six super simple segmentation secrets

By Michele Stender Have you ever been shopping and run across a piece of clothing that reads “One Size Fits All”? My first reaction is always: false! Specifically when it comes to hats—my head is definitely larger than “all” (Believe me – I’ve tried).  Or have you ever tried to replicate a celebrity hairstyle? I have. Apparently what… Read more »


Email Testing – Four Simple Steps

Are you testing your email messages (subject lines, time and day of send, etc.)? If not, you’re missing an opportunity to improve your results. Email has a unique advantage over direct mail. You can immediately see what worked and adjust your message on-the-fly, if necessary. And while you may have a hunch about the best… Read more »

Top ways to raise money via email

Those tips on fundraising are still coming from our experts over at everydayhero. Update your email signature to include your supporter page link – ask your friends to do the same.  It is such a simple, free way to reach more people (aka potential supporters) with every email you send. Send an email out to your address… Read more »

Great article by and about young donors

What I really like about this article is that it gives some great advice on thinking about giving from a younger person’s perspective. I agree very much, and the data in our Donor Perspectives research supports it too. It shows also that the recurring giving trend that started in Europe is spreading to the US…. Read more »