Category: Fundraising

Amplify your voice with Facebook ads

By Drew Bernard Non-profits have a significant advantage on Facebook. The non-profit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) gets far more reach and visibility than content that people see but don’t engage with. To be more precise, content that Facebook users want to be… Read more »

GiftAid It

Have you thought about Gift Aid?

Have you thought about Gift Aid? It’s estimated that around £750m in Gift Aid is left unclaimed each year in the UK, so it’s clear that more advice is needed to help charities claim the money they are entitled to.   Over half of charities in the UK do not claim Gift Aid, as it can… Read more »

Lesson 4: Running a telethon at an independent school

By Dan Keyworth Click here for Lesson 1 Click here for Lesson 2 Click here for Lesson 3 Conclusions To get the most out of telethons, your institution should invest appropriately and balance the short and longer term objectives. Remember that you are also indirectly educating your pupils and staff to become ambassadors and donors… Read more »

Telethon calling

Lesson 3: Running a telethon at an independent school

By Dan Keyworth Click here for Lesson 1 Click here for Lesson 2 The calling If the preparation and training have been rigorous, then the calling period itself, whilst busy, should be very enjoyable. Your role will primarily be to supervise the callers, to ensure gifts are processed appropriately and securely, to administer data entry/transfer… Read more »