Category: Internet

Content Creation: Where are You with Your Online Presence? Part 2

Haven’t read Part 1? Read it now! Following on from my previous post, I’m continuing to look at options for an organisation looking to improve their online presence. Blogging For the novice out there, Blackbaud Voice if Blackbaud’s blog about fundraising. A blog is defined by a series of discrete entries or posts. Blogs are often… Read more »

emails

How Should Not-for-Profits Respond? Responsive Design for Websites

Are you reading this blog on your smartphone? Or maybe on a tablet? So many of us access the internet via different devices, responsive design has become a key concern for anyone with a business, service or cause to promote. Research has shown that 90% of people use multiple device screens daily, and 85% think… Read more »

emails

Email Testing – Four Simple Steps

Are you testing your email messages (subject lines, time and day of send, etc.)? If not, you’re missing an opportunity to improve your results. Email has a unique advantage over direct mail. You can immediately see what worked and adjust your message on-the-fly, if necessary. And while you may have a hunch about the best… Read more »

twitterbird

What’s Your Excuse?

I am still shocked when I speak with people in the not-for-profit world and hear some reason why they are not yet investing time developing their brand and communications with a wider audience in the social media world. It’s usually one or more of the following: “We’ve tried social media and it didn’t work” You’ve… Read more »