Category: The Raiser’s Edge

What is a CRM system? A quick guide

— “Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organise, automate and synchronise sales, marketing, customer service, and technical support.” Wikipedia A Customer Relationship Management (CRM) system is not just a database but a strategy; an improvement in the way you manage customers and, in the not-for-profit sector, your donors,… Read more »

What’s Happening With Gift Aid and The Raiser’s Edge in 2013?

On April 22nd 2013, HMRC launches a new system for Gift Aid submission that allows you to send your Gift Aid claims directly from The Raiser’s Edge. This blog post gives you the information you need to know for this change, so that you’ve plenty of time to change over before the paper forms are… Read more »

Great article by and about young donors

What I really like about this article is that it gives some great advice on thinking about giving from a younger person’s perspective. I agree very much, and the data in our Donor Perspectives research supports it too. It shows also that the recurring giving trend that started in Europe is spreading to the US…. Read more »

Are two screens better than one?

I was at an independent Higher Education user group recently and a Raiser’s Edge user said this: “The single most cost-effective thing for improving efficiency is two monitors rather than one.” Loads of people around the room agreed and that got me thinking (a) is there any evidence to support the statement and (b) how… Read more »