dollars

What Have You Done with My Money?

When was the last time you contacted your donors and specifically informed them of how their donation has helped your cause or been put to great use? No doubt you’ll have some heart-warming examples that showcase how successful fundraising has made a difference to an individual, family or a community’s life? Please share this with… Read more »

Getting up close & personal with supporters

When you consider commercial companies, it seems obvious that if their brand is strong and recognisable, people are more likely to connect with and then (hopefully) go on to purchase the product. An easily distinguishable identity can help any company stand out from the competition, add value to their offering, and engage with customers. Think about companies… Read more »

Why we love small charities

With the FSI’s annual Small Charity Week taking place this month, which kicked off with ‘I love small charities’ day and the launch of their #ILoveSmallCharities campaign, the team here at Blackbaud thought we’d tell you why we love small charities too! There are so many reasons to love small charities, that it’s hard to… Read more »

emails

Email Testing – Four Simple Steps

Are you testing your email messages (subject lines, time and day of send, etc.)? If not, you’re missing an opportunity to improve your results. Email has a unique advantage over direct mail. You can immediately see what worked and adjust your message on-the-fly, if necessary. And while you may have a hunch about the best… Read more »