Tag: fundraising

Rockstar

How to be a Fundraising Rockstar

Are you like me and wondering where the year is going? We’re fast approaching the mid-year mark and perhaps you’ve not yet been able to maximise on your fundraising in 2015 or, maybe you’re ramping up for events for the coming months? Whatever position you might be in, I thought I’d share a summary of… Read more »

What is a CRM system? A quick guide

— “Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organise, automate and synchronise sales, marketing, customer service, and technical support.” Wikipedia A Customer Relationship Management (CRM) system is not just a database but a strategy; an improvement in the way you manage customers and, in the not-for-profit sector, your donors,… Read more »

How Charities Can Bridge the Fundraising Generation Gap

Not-for-profits need to be more multi-channel when engaging with donors and supporters It is perhaps no surprise to learn that the Mature age group (born 1945 or earlier) in the UK donates more to charitable causes than any other. However the not-for-profit sector might be interested to learn how much more – Mature donors give… Read more »

What’s Happening With Gift Aid and The Raiser’s Edge in 2013?

On April 22nd 2013, HMRC launches a new system for Gift Aid submission that allows you to send your Gift Aid claims directly from The Raiser’s Edge. This blog post gives you the information you need to know for this change, so that you’ve plenty of time to change over before the paper forms are… Read more »